Did you know that 95% of wines are enjoyed within a week of buying them and only 5% end up being aged longer? It is somewhat absurd that most of the world's wines are still packaged in glass bottles, the production of which requires a large amount of energy, the transportation of which causes a considerable amount of carbon dioxide emissions due to their weight, and the recycling of which is not particularly efficient. In addition to this, glass bottles break easily, and thus are not suitable for parties, nightclubs or nature tourism, for example.
The Swedish Djuce is Philip Marthinsen, Pontus Lindqvist, David Dworsky and A wine project created by Victor Köhler that wants to challenge and shake up the prevailing wine world. Even if vineyard work follows ecological models as much as possible, it only forms a part of wine production, and not from a climate perspective, reduce the carbon footprint of production sufficiently. Therefore, Djuce decided to offer aluminum cans as an alternative packaging method, whose environmental impact is significantly lower than bottles, up to 79% smaller, packaging that is easy to handle and transport, and whose size offers new types of enjoyment. Compared to glass bottles, recycling cans is 28% more emission-efficient, cans are 20 times lighter than bottles, and also twice as efficient to transport. Cans also don't break as easily as bottles and cool down quickly, so there are plenty of arguments for the position of cans as the packaging form of the future. The production of aluminum in itself is not ecological due to the energy requirement and carbon dioxide emissions. Fortunately, recycling helps with this, because up to 3/4 of all aluminum ever produced is reused and the recycling potential of the raw material is practically eternal. In Finland, the recycling rate of beverage packaging is about 95%, thanks to our long-standing deposit system.
At the end of 2022 , Alex Bauman and Duncan Brownlee also joined Djuce's team, and together the six have prepared to conquer the world with innovative and with its impressively designed packaging, inside which organically produced wines from quality producers have been selected. In the wine selection process, cooperation has been made with several top sommeliers, and recognized producers, such as Heinrich and Alta Alella, have been selected for the project. After the launch of the wine family, many wine producers have approached Djuce with an interest in expanding the packaging options for their own wines. As wine growers, producers are often the first to notice the effects of climate change on wine production, and therefore realize that it is high time to act.
According to forecasts, by 2025, 10% of all wine in the world will be packed in cans. Of course, no one assumes that all the world's wine will be enjoyed in cans in the future, but most of the world's wines are not meant to be aged either. The aluminum can keeps the wine in good condition for at least a year and does not affect the taste of the wine, so a change in a more ecological direction does not mean a qualitative compromise. In the end, it's about whether we ourselves are ready to change the prevailing idea that wine should be served from a glass bottle.