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Business story


The story of the wine road

Founded in 2003, Viinitie Oy imports wines, beers, quality distillates, other beverage products and Coravin wine equipment. The selection we have carefully built over the course of two decades is full of products from interesting producers who have an authentic story to tell.

By bringing personal, excellent value-for-money artisanal wines within the reach of Finns, we are taking our wine culture in a better direction. We make no compromises when it comes to our selection: a good producer and enjoyable wine is the core of our operation.

We want to support the livelihood of small producers and farming that respects nature in culturally historically significant wine regions.  We want to be a reliable partner that brings measurable added value to our customers.

We are also among the first wine producers in the world to zero out our own carbon footprint. The way we do things has made a number of experts in our field join the Viinitie gang. Of our team of eleven top professionals in the beverage industry, no less than two have completed the Master of Wine degree. This is unique by the standards of Finland - and almost the world. Our strength lies in these people and the passion with which we create a better wine and city culture around us.

Our team also includes a lot of warm-hearted producers, with whom we come up with new, distinctive quality wines for the Finnish market. The desire to make a good drink available to everyone has encouraged us wine connoisseurs to also jump into the production side and make wines with our long-term producer friends in Germany, Spain, France, Italy and the Czech Republic.

Viinitie's own Raja Riesling – made from grapes from a plot of 0.2 hectares – has been made in the German Palatinate for ten years now. Raja Riesling, with its pure characteristics, characteristic of its growing area, refined minerality and light acidity, crystallizes a philosophy that guides our activities both in terms of our imported products and our own products.

Along with quality products that reflect their origins and innovative beverage brands, we believe in living urban culture and friendship with our partners. We have been actively involved in many public events, such as Pori Jazz, Provinssi, Tuska, Sideways, Maailma Kylä festival and Grand Champagne.


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